Dynamic Insights
Dynamic Insights is a marketing firm that provides affordable voice-of-the-customer based strategies that improve sales, customer retention and long-term brand equity. Our team includes highly experienced marketing executives plus UW Oshkosh Ph.D. marketing professors. We partner with the UW Oshkosh Business Success Center which operates a survey facility that has a proven track record of gathering unbiased, reliable, cost effective voice-of-the-customer data.
Supportive Expertise
Everyone needs occasional support, particularly when seeking an external prospective. That’s our role. Our seasoned practitioners possess cross-industry experience in branding, product development, segmentation and new business development. Our Ph.D.s possess market research and statistical expertise. We operate like a ‘special teams’ unit. We come on the field as needed, help diagnose and improve processes, and exit the field when our work is done.
What Our Projects Look Like
We’ve worked on all sorts of projects in a wide variety of industries. Projects have focused on loyalty, market feasibility, concept testing, positioning and in-house training. We help clients look at different angles, so conceptual views about problems and opportunities are more complete from an entire business perspective. We then help identify desired outcomes and solutions. Focusing on the right goals is key; if you start with the correct endgame in mind, then your marketing efforts are more likely to be effective.
Why Companies Work With Us
We have a unique combination of resources typically found only in large consulting companies that don’t work on small to mid size projects. We have broad research capabilities and use them productively; to develop insights that drive results.