We maximize business growth and vitality with processes that work closely with each client to provide customized, seamlessly integrated, in-depth market insights and growth solutions that reflect fresh, expert perspectives.
Specific Areas of Expertise
Sophisticated, business-focused market research
• Quantitative and qualitative research managed by Ph.D. marketing research professionals who work closely with your in-house marketing and with Dynamic Insights growth consultants
• Research and insight gathering that is always guided by business objectives that leads to actionable recommendations
Thorough, unbiased, fresh, business and market analysis
• Utilize Dynamic Insights’ LASER™ process that recognizes and fully leverages the healthy aspects of your business
• Looks at the big picture to uncover opportunities for business optimization rooted in customer needs and company strengths
• Provides a specific roadmap for implementation
Exceptional business, new product and marketing strategy development
• Refine existing strategies or develop new growth strategies that position the business for sustainable long-term growth and vitality
Professional marketing and sales implementation support
• Stand with clients all the way through marketing/sales planning and implementation, utilizing highly experienced marketing and sales professionals who work closely with your team to successfully execute while helping assure a seamless, timely transition to internal resources
Consulting or Research?
That’s a choice clients typically face. Do you hire a research firm and assume they will correctly assess business and market issues? Or do you hire a consulting firm and hope they adequately handle the research? Either choice can lead to strategies that are formed from an incomplete picture, and that are hard to activate. Our collective skills and access to market information allow us to deliver more comprehensive and actionable solutions. Depending on the need, we can provide research, strategy development, in-market implementation, or any combination of these services.
Working With Us
We start with a discovery oriented conversation. We listen to objectives and challenges. We prod and ask questions. We help people think about issues and implications. If a good fit exists between a business’s needs and our capabilities, we follow-up with a written proposal indicating work we could conduct, a timeline, and pricing options. We have no hidden fees. Mutual interest and transparency drive our process.
Some of our Growth Planning & Implementation Processes
Sustainable Strategic Plan Development –
Refocus and reinvigorate your business using a fresh market-driven perspective, including marketing plan review or development
Marketing and Sales Plan Development, Implementation Support and Mentoring-
Engage a team of highly accomplished business-accelerator practitioners to manage and coach business growth.
Strengthen and Solidify Brand Positioning –
The best way to improve brand equity using market driven data and experienced brand experts.
Some of Our Proprietary Research Processes
Loyalty Insights™ –
Identify what creates customer loyalty and measure how you are doing
Click here for: Loyalty Insights™ PDF
Market Insights™ –
Know what your customers want and how you compare to your competitors
Click here for: Market Insights™ PDF
New Product Insights™ –
Identify market needs and new product/ service opportunities
Prospecting Insights™ –
Build a picture of the right prospect, identify them and find the most effective way of engaging them.
For every type of project, we can provide support in three ways. We work with clients to determine which support option(s) best fit their needs.
Mainly research. Some clients mainly need research. We will meet with you to clarify the scope of insights needed and to set research objectives. We then conduct the research, analyze results, develop basic recommendations and confer with managers to review this material.
This service is recommended for marketers who have a strong grasp of current market dynamics and who have time and resources available to follow through with strategy development and implementation.
Strategy development. Some clients have a need for deeper strategic work. In these instances we work with clients to conceptually examine a wide range of potential market and business issues, will immerse ourselves in their business, and provide a strong set of marketing and strategic recommendations and implementation plans building off this current business direction.
This service is most useful to marketers who have strong implementation abilities and seek an outside perspective for strategy.
Implementation. This support can be coupled with research and strategy or can be provided as a stand-alone option. Implementation support involves providing an experienced marketing professional to work part time with a company, typically over a period of time.
This service is most useful to businesses that face new market opportunities and desire support for implementation.