Our Work

Dynamic Insights has a long relationship with Prospera Credit Union, initially helping them better understand their customers and market, and then using these insights to help them develop and implement a sustainable plan for growth. The results have better informed their marketing efforts, and Prospera is uniquely positioned and seeing growth in a crowded and stagnant market.

“They have a way of seeing through the clutter and getting to the heart of what really drives member behavior and buying patterns.” - Kristina, Prospera Credit Union

Some of the services that Dynamic Insights has provided Prospera Credit Union include:
◦  Market Insights™ Voice of the Customer Research
◦  Market Positioning
◦  Strategic Growth Plan Development
◦  Marketing Plan Development and Implementation Support
◦  Mentoring and Coaching Marketing Personnel

Dynamic Insights has a long relationship with Séura, initially helping them refine their business, product and marketing approach, and more recently helping them get better market information through quantitative research, developing comprehensive marketing and brand plans and creating a strong marketing team to take the company to the next level. Sales and profit growth has been strong at Séura over the past few years, with future projections even stronger.

“They helped us in so many ways from market research, to business strategy, to brand strategy, to the development and implementation of an integrated marketing plan. They even helped us recruit and hire key professionals that are awesome. Although we have grown our internal capabilities to the point that we don’t use them each month anymore, it’s nice to know that they are just a phone call away.” - Gretchen, Séura

Some of the services that Dynamic Insights has provided Séura include:
◦  Strategic Growth Plan Development
◦  Brand Positioning
◦  Market Insights™ Voice of the Customer Research
◦  Price sensitivity analysis – Creating a demand curve
◦  Marketing Plan Development and Implementation Support
◦  Interviewing and recruiting marketers
◦  Mentoring and Coaching of Marketing Personnel

Dynamic Insights worked with Valley Bakers Cooperative for just a few months. The initial work focused on sorting through the business structure and business names and then creating a new business and brand structure. Dynamic Insights has maintained contact with Valley Bakers Cooperative and stands ready for the next challenge.

“They helped us simplify our brands in ways that made it easier for our customers to understand and our sales people to sell. We had a number of companies and brands within our cooperative that had been added one-by-one over time. Dynamic Insights didn’t just suggest new names, they interviewed employees and customers and suggested a new way to organize our business that was more customer-focused. They then translated this new organization into new brand names and brand positions that helped solidify our selling messages. Now our marketing and sales efforts are more focused and effective.” - Mike, Valley Bakers Cooperative

Some of the services that Dynamic Insights has provided Valley Bakers Cooperative include:
◦  Strategic Growth Plan Development
◦  Brand Positioning

Dynamic Insights has only worked with Oshkosh Door since 2014. The initial work was focused on strategic business planning and then translating that into strategic marketing and sales plans, and finally tactical sales and marketing programs. In late 2014 a new distributor program was launched that has delivered significantly more revenue at even higher margins. Plans are being developed to take the company to the next level in 2016.

Some of the services that Dynamic Insights has provided Oshkosh Door Company include:
◦  Strategic Growth Plan Development
◦  Brand Positioning
◦  Marketing and Sales Plan Development
◦  Marketing Implementation Support
◦  Mentoring and Coaching of Marketing Personnel